OU Health “We Believe” TV commercial campaign series

During the course of OU Medicine rebranding itself into OU Health, our marketing team was tasked with coming up with a national campaign to bring out the new brand.

The "We Believe" campaign series that included several commercials along with print and digital collateral ended up winning several awards.

My roles included:

• Working with the Creative Director to create the campaign’s look and feel.

• Creating the animated TV commercial using a mixture of Adobe Premiere, After Effects as well and mixing and mastering the audio in FL Studio.

• My other involvement included art directing during a few of the shoots. I was in charge of the photo elements of part of the campaign, I lead and directed our contracted photographers to capture the look and feel of the campaign.

Awards won:

38th Annual National Healthcare Advertising Awards, Bronze, OU Health “We Believe” brand campaign, Total Advertising Campaign.

38th Annual National Healthcare Advertising Awards, Bronze, :60 OU Health “We Believe,” Television Advertising – Single

38th Annual National Healthcare Advertising Awards, Merit, OU Health “We Believe” Commercial Series, Television Advertising Series

Advertising Federation Award “Addy,” Silver, Regional (Arkansas, Louisiana, Oklahoma, and Texas), OU Health “We Believe” television commercial, TV commercial campaign category

Advertising Federation Award “Addy,” Silver, Oklahoma (OKC, Tulsa, Wichita Falls), OU Health “We Believe” television commercial, TV commercial campaign category

 In addition to all of this, I was nominated for a Heartland Emmy in the Commercial Category for my OU Health “We Believe”:60 brand commercial.